The local pack is where the leads are.
Customers searching for service in their city land on the Google local pack. They tap, call, and convert directly from there. Soap manages every franchisee's Google Business Profile across the portfolio. Continuously optimized. Continuously posted. Continuously protected.
Why It Matters
For service franchises, GBP is the front door.
More than half of local service searches click straight from the map pack. No website visit. No comparison shopping. The franchisee with the strongest GBP gets the call.
44%
OF LOCAL CLICKS
Local pack results capture 44% of all clicks on local-intent searches. More than organic, paid, and additional local listings combined.
2.7x
MORE LIKELY TO TRUST
Consumers are 2.7 times more likely to consider a business reputable when they find a complete Google Business Profile. Google's own published data.
71%
MOBILE FIRST
71% of Google Business Profile interactions happen on mobile. Local search lives on the phone.
Statistics from published 2025 local search research.
Managed Capabilities
Every profile, professionally managed.
Continuous GBP audits.
Issues surfaced before they hurt rankings.
- Profile completeness across every required field
- Photo freshness and content quality
- Suspension and policy violation alerts
- Competitive position in the local pack
Continuous GBP audits.
Issues surfaced before they hurt rankings.
- Profile completeness across every required field
- Photo freshness and content quality
- Suspension and policy violation alerts
- Competitive position in the local pack
Automated GBP posting.
Brand-aligned content scheduled across every location.
- Post calendar across the entire portfolio
- Brand-approved templates for offers and updates
- Location-specific personalization
- Multi-location campaigns coordinated centrally
Automated GBP posting.
Brand-aligned content scheduled across every location.
- Post calendar across the entire portfolio
- Brand-approved templates for offers and updates
- Location-specific personalization
- Multi-location campaigns coordinated centrally
Photo management at scale.
Fresh photos uploaded continuously across every franchisee profile.
- Mobile app for franchisee photo capture
- Auto-resizing and optimization for GBP requirements
- Categorization (interior, exterior, team, work samples)
- Photo performance tracking (which images drive clicks)
Photo management at scale.
Fresh photos uploaded continuously across every franchisee profile.
- Mobile app for franchisee photo capture
- Auto-resizing and optimization for GBP requirements
- Categorization (interior, exterior, team, work samples)
- Photo performance tracking (which images drive clicks)
Reviews
More reviews. Better ratings. Faster responses.
Reviews drive both rankings and conversions. Soap handles request automation, response management, and reputation monitoring across every franchisee. Every five-star earned. Every one-star addressed.
Automated review requests
Customers receive a request to leave a review within hours of service completion. SMS and email channels. Customizable per location and brand. Conversion-optimized timing.
Response management
Every review gets a response. Positive reviews get a thank you. Negative reviews get a thoughtful, brand-aligned response within hours. AI-drafted, human-approved at the package tier you choose.
Reputation monitoring
Real-time alerts on critical reviews, sudden rating drops, or review velocity anomalies. Issues surface before they damage rankings or conversion rates.
Built for Portfolios
Managing 5 GBPs is hard. Managing 500 is impossible without Soap.
Multi-location GBP management is where most platforms break down. Bulk edits without context. Generic posts that look templated. No location-specific customization. Soap handles scale and specificity simultaneously.
Portfolio-level operations
- Bulk edits with per-location review gates
- Brand-locked attributes (categories, services, hours framework)
- Multi-location post campaigns with location personalization
- Centralized review response policies enforced across locations
- Portfolio-wide compliance and policy alerts
Location-level autonomy
- Per-location override for hours, offers, events
- Franchisee mobile app for photo and Q&A management
- Local owner sign-off on responses to negative reviews
- Per-location reporting for the franchisee
- Independence within guardrails, same model as the rest of the platform
Performance
Know what every profile is actually doing.
Impressions, clicks, calls, direction requests, conversions. Soap reports GBP performance per location and rolls up across the portfolio. Real attribution, not vanity metrics.
Impression and view metrics
How many people saw each location's profile. How they found it. Search terms, photo views, profile views, all tracked per location and rolled up.
Call tracking and attribution
Every call from a GBP listing is tracked, recorded, and attributed. Corporate sees portfolio call volume. Franchisees see their own pipeline.
Direction requests
Direction requests are a high-intent signal. Soap tracks every request and ties them to specific services, hours, and search queries.
Conversion attribution
GBP-driven leads flow into the same attribution pipeline as web leads. Corporate sees the full funnel. ROI is measurable at the location, service, and channel level.
See what GBP could look like across your portfolio.
Show us your franchise system. We will walk through how Soap would deploy GBP management across every location and what we would prioritize in the first 30 days.