Every location, fully built out within your site.
Not separate websites. Not generic landing pages. Every franchisee gets a complete location section inside your corporate site, with dedicated service pages and service area pages built to rank locally for every search their customers make.
One Domain, Many Pages
Every location, fully built out within your corporate site.
Soap builds every franchisee location as a complete section of your corporate domain, with dedicated pages for every service and every area they cover. One unified domain authority. Hundreds of pages ranking individually for hyper-local search.
bumbleroofing.com
Corporate Site
/locations
Franchisee Directory
/locations/tampa
Per-Location Section
Services
/services/storm-damage-restoration
/services/roof-replacement
/services/roof-repair
/services/commercial-roofing
Areas
/areas/downtown
/areas/brandon
/areas/wesley-chapel
/areas/riverview
Same structure deployed across every location.
Service Pages
What makes every page rank.
Every service. Every area. Every location. Built with the editorial and structural depth that wins local search.
Hyper-local content
Tampa storm damage reads differently from Phoenix monsoon. Every page written for the local market, not boilerplate.
Service-specific depth
Process, materials, pricing context, what to expect. Real depth on what customers actually search. Not thin pages.
Internal linking architecture
Service pages link to area pages. Area pages link back. Topical authority compounds across the location section.
Conversion built in
Service-specific CTAs. Click-to-call. Lead forms. Every page is designed to capture intent, not just rank.
Technical Foundation
Optimized before you even log in.
Schema markup, structured data, sitemap generation, robots configuration, page speed, accessibility. Every Soap page ships with the technical SEO foundation Google rewards.
Schema markup
LocalBusiness, Service, FAQ, and Review schema deployed on every page automatically. Google reads the structured data and rewards it with rich results.
Core Web Vitals
Every page scores in the top tier for Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. Speed is a ranking factor. We obsess over it.
ADA compliant
WCAG 2.1 AA compliance built in. Semantic HTML, keyboard navigation, screen reader support, sufficient color contrast. Accessibility is not optional.
For the full technical and methodological depth, see the SEO page.
Conversion First
Every page is built to convert.
Ranking is half the battle. Soap pages are designed to turn visitors into leads. Click-to-call. Embedded forms. Service-specific CTAs. Lead attribution by page.
Click-to-call everywhere
Mobile visitors tap to call directly. Desktop visitors see the phone number prominently. Call tracking captures every conversion.
Embedded lead forms
Multi-step lead forms on every service and area page. Submissions route to the right franchisee with full attribution. No third-party embeds.
Page-specific CTAs
Each page has a CTA designed for that intent. Roofing repair gets a different CTA than commercial roofing. Higher relevance, higher conversion.
Page-level attribution
Every lead is tagged with the page, service, area, and source. Corporate sees the full funnel. Franchisees see their own pipeline.
Deployment
New franchisee. Dozens of new pages. Live in minutes.
Soap deploys per-location page sets automatically. Add a franchisee. Configure their service area and offerings. Soap generates their complete location section with every service page, every area page, and full SEO architecture. Live and indexed within hours.
Add franchisee
Service area, services offered, contact info, photos
Pages auto-generate
Service pages, area pages, all under /locations/[city]
SEO deploys
Schema, sitemap entries, structured data, internal linking
Pages go live
Indexed at the corporate domain, ready to rank
Franchisor Controls
Corporate sets the rules. Soap enforces them.
Franchisors define the brand system, approved content, locked templates, and compliance requirements. Soap deploys those rules across every location page. Updates push instantly across the portfolio.
- Locked design system (colors, fonts, layouts)
- Approved content library (corporate-vetted copy and imagery)
- Locked template structure (franchisees customize within bounds)
- Required pages and required content blocks
- Compliance monitoring across the portfolio
- Instant updates push to every location
Brand Standards · Bumble Roofing
Design System
Approved Content
- 12 service descriptions
- 8 hero images
- 45 blog post templates
Compliance Status
See what your corporate site would look like with Soap.
Show us your franchise system. We will mock up a sample location section so you can see exactly what Soap would deploy across your corporate domain.