Privacy Policy

1. Introduction

This Privacy Policy describes how The Digital Wash LLC (“Soap,” “we,” “us,” or “our”) collects, uses, and shares personal information when you visit getsoap.app (the “Site”) or use the Soap platform (the “Service”). We are committed to protecting your privacy and handling your personal information transparently and lawfully.

By using the Site or Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Site or Service.

2. Information We Collect

2.1 Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Submit a demo request or contact form
• Subscribe to communications or marketing materials
• Engage with our sales or support teams
• Create an account on the Soap platform
• Use Soap features as a franchisor, franchisee, or authorized user

This information may include your name, email address, business name, telephone number, job title, franchise system or brand affiliation, number of locations, and any other information you choose to provide.

2.2 Information Collected Automatically

When you visit the Site, we automatically collect certain information about your device and your interactions with the Site, including:

• IP address and geographic location
• Browser type, version, and language
• Operating system and device characteristics
• Pages viewed, time spent on pages, and referring URLs
• Click patterns and interaction events

We collect this information through cookies, web beacons, and similar technologies. See our Cookie Policy for more detail.

2.3 Information from Third Parties

We may receive information about you from third-party sources, including business contact databases, marketing partners, integrated platforms (such as Google Business Profile, Google Search Console, and analytics providers), and publicly available sources. We combine this information with the data we collect directly from you.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• Providing, operating, and maintaining the Service
• Responding to demo requests, inquiries, and support requests
• Communicating with you about product updates, marketing, and operational matters
• Improving the Site and Service through analytics and research
• Personalizing your experience with the Service
• Detecting, preventing, and addressing technical issues, fraud, or security concerns
• Complying with legal obligations and enforcing our agreements

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, we process your personal data under the following legal bases:

• Consent: Where you have given us specific consent for a particular purpose
• Contract: Where processing is necessary to perform a contract with you
• Legitimate interests: Where processing is necessary for our legitimate business interests, balanced against your privacy rights
• Legal obligation: Where processing is required to comply with legal obligations

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

5.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including hosting, analytics, email delivery, payment processing, and customer support. These providers are contractually obligated to protect your information and use it only for the services they provide to us.

5.2 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control of your personal information.

5.3 Legal Requirements

We may disclose information when required by law, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, the rights of others, or to prevent harm.

5.4 With Your Consent

We may share information for any other purpose with your explicit consent.

6. Your Rights

6.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights regarding your personal information:

• Right to know what personal information we collect and how it is used
• Right to delete personal information we hold about you
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information (we do not sell personal information)
• Right to limit the use of sensitive personal information
• Right to non-discrimination for exercising your rights

To exercise these rights, contact us at privacy@thedigitalwash.com.

6.2 European Residents (GDPR)

If you are located in the European Economic Area, United Kingdom, or Switzerland, you have the right to access, correct, delete, restrict processing, object to processing, and request portability of your personal data. You also have the right to lodge a complaint with a supervisory authority.

6.3 Other US State Residents

Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain processing of their personal information. Contact us at privacy@thedigitalwash.com to exercise these rights.

7. Data Retention

We retain personal information for as long as necessary to provide the Service, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose of collection.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.

9. International Data Transfers

We are based in the United States. If you access the Service from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. We rely on appropriate safeguards for such transfers, including Standard Contractual Clauses where required.

10. Children's Privacy

The Site and Service are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we learn we have collected personal information from a child under 16, we will delete it.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated version on the Site and update the “Last Updated” date. Material changes will be communicated through prominent notice on the Site or by email.

12. Contact Us

For questions about this Privacy Policy or to exercise your rights, contact us at:

The Digital Wash LLC
Email: privacy@thedigitalwash.com
Address: Tampa, Florida, United States