Built for the way franchise systems actually operate.
The platform underneath every franchisee location, every brand standard, and every portfolio report. Built for the structural reality of franchise: portfolio visibility, brand consistency, and franchisee independence within guardrails.
Purpose-Built Architecture
The hierarchy Soap was built around.
Most local marketing platforms treat every business as a single tenant. Soap is structured differently. The platform models the real hierarchy of franchise systems from day one, with native permissions, dashboards, and visibility scoped to each tier. Built for franchise reality, not retrofitted to it.
PE Firm / Portfolio Holder
Portfolio-wide visibility
Franchisor / Brand
Brand consistency at scale
Franchisee Locations
Local performance and operations
Every Role
Three views. One platform.
Portfolio command across every brand.
Built for operating partners managing multi-brand portfolios.
- Multi-brand performance dashboard with rollups across the entire portfolio
- Brand-level benchmarking to compare brands against each other
- Exec-ready reports for board reviews and LP updates
- Marketing ROI visibility at the portfolio level
Portfolio command across every brand.
Built for operating partners managing multi-brand portfolios.
- Multi-brand performance dashboard with rollups across the entire portfolio
- Brand-level benchmarking to compare brands against each other
- Exec-ready reports for board reviews and LP updates
- Marketing ROI visibility at the portfolio level
Corporate command center.
Built for franchisors managing every location within their brand.
- Brand-wide performance dashboard with per-location drill-down
- Brand standards enforced through locked templates and approved content
- Lead distribution and routing across every location in the brand
- Operational reporting for brand leadership
Corporate command center.
Built for franchisors managing every location within their brand.
- Brand-wide performance dashboard with per-location drill-down
- Brand standards enforced through locked templates and approved content
- Lead distribution and routing across every location in the brand
- Operational reporting for brand leadership
Per-location operations.
Built for franchisees running their own location.
- Branded sub-site for the franchisee's location
- Local performance dashboard with leads, calls, and ranking data
- Reviews hub for monitoring, responding, and requesting reviews
- Mobile app for on-the-go management from any device
Per-location operations.
Built for franchisees running their own location.
- Branded sub-site for the franchisee's location
- Local performance dashboard with leads, calls, and ranking data
- Reviews hub for monitoring, responding, and requesting reviews
- Mobile app for on-the-go management from any device
Brand Standards
Independence within guardrails.
Corporate sets the rules. Franchisees operate within them. No rogue off-brand sites. No inconsistent messaging. No compliance fire drills.
Locked templates
Brand-approved layouts, color palettes, and component libraries deploy across every location. Franchisees customize content within fixed structural rules.
Approved content library
Corporate maintains a library of approved blog topics, photos, and offers. Franchisees pull from the library or request custom content through the platform.
Compliance monitoring
Automated audits flag off-brand changes, missing required disclaimers, or non-compliant pages. Corporate sees compliance status across the portfolio in real time.
Mobile App
Franchisees live on their phones.
The Soap mobile app gives franchisees push notifications for new leads and reviews, photo capture for GBP posts, quick review responses, and a snapshot of their location's performance. Native iOS and Android.
Tampa Location
Notifications
New lead: Sarah K. from Google
New review from David M.
Reporting
Roll up the entire portfolio.
Performance flows up from location to brand to portfolio. Custom dashboards. Exportable reports. Board-ready in two clicks.
Per-location performance
Every franchisee gets a real-time dashboard showing leads, calls, rankings, review velocity, and GBP performance.
Per-brand rollups
Franchisors see brand-level aggregates with drill-down to individual locations and side-by-side comparisons.
Portfolio reporting
PE firms and multi-brand holders see the entire portfolio. Performance by brand, region, service line, or custom segment.
Board-ready exports
Generate exec-level reports in PDF or Excel. Schedule recurring delivery to stakeholders. White-label with brand assets.
Integrations
Plays nice with the stack you already have.
Soap integrates with the platforms franchise systems already use. Read-only data sync, native API connections, secure permissions.
See Soap in your own portfolio.
Show us your franchise system. We will walk you through how Soap would deploy across your brands and locations.